Humans make the best search engines - and the books, knowledge and expertise of Waterstones Bookstore are now at booklovers' fingertips. Waterstones Bookstore, the leading specialist UK high street book retailer, has launched its own online retail website offering a wealth of books and book knowledge and access to expert booksellers from Waterstone's book stores around the country.

The launch of Waterstones.com UK website gives customers the service, knowledge and genuine love of books that they have come to expect from Waterstone's specialist high street stores and provides a trusted alternative to Amazon.co.uk and other book sites.

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• Saville Row • Marks and Spencer Car Insurance • Jos Bank for Mens Clothes

No two Waterstone's bookshops are the same. Sophisticated stock management systems ensure that each Waterstones Bookstore has its own unique range profile and space at the front of store to promote a choice of books picked by that branch. Waterstones Bookstore reputation is built upon the knowledge and enthusiasm of their 4,500 booksellers. Waterstone's booksellers love great books and are dedicated to finding the titles that customers want.

Waterstones Bookstore strives to create places where people who are interested in books can go to browse, a place that encourages new readers to expand horizons and that is home to booksellers that are passionate about the books that they sell.

An average sized Waterstones Bookstore merchandises a range of around 30,000 individual books, with 200,000 titles in the largest store. With over one million books in print, and around 120,000 new consumer titles published every year, the expert recommendations and advice of the company's booksellers are key ingredients in its success.